This post originally appeared on Inc.com
61 percent of consumers say they trust peer reviews online more than expert reviews.
Social selling seems to be the buzzword lately. By now most organizations are actively engaging in social media platforms and creating a strong outreach for customers, partners and (hopefully) future customers. But there is still an internal company debate with social media strategies.
Do they really work? Most company executives are asking these questions:
- Is the time and money invested on social media strategies actually producing profit?
- Can social engagement really influence consumers to ultimately buy from one company over another?
- Do people really connect through social to buy B2B products?