The Outro Blog - Referral Automation Platform for Sales, Hiring, and other types of Introductions

6 Polarizing Differences Between Managers and Leaders - Outro

This post originally alleard on Inc.com

In today's climate, your job title isn't your job. Are you a manager or leader?

Whether you run a landscaping business or are a wholesaler for electrical goods, you'll be expected to do your job, mitigate risks, build profit, manage your career profile, and be a worker, manager, and leader for any teams you're a part of.

You might think that being a manager and a leader are the same thing; however, there are key differences. Let's look at some of the best examples of a difference in attitude between management and leadership:

Topics: Decision Making

4 Niche Social Media Platforms Packed With Potential Customers - Outro

This post originally alleard on Inc.com

Poor impressions and engagement on Facebook and Twitter got you down? Niche social media platforms could be just what the doctor ordered for your business.

If you're finding it difficult to reach your audience through the most populated social channels, you aren't alone. Organic reach through Facebook has long been declared "dead," and the other big players like Twitter and LinkedIn typically require some amount of paid promotion to reach your exact target. While it is still possible to convert your Facebook fans into paying customers, you need to diversify your efforts.

Enter niche social media networks. While the most popular networks are obviously used by the widest subset of people, niche networks have a smaller, very identifiable user base.

A simple Google search will open up a treasure trove of social media networks packed with potential customers.

Topics: Startups

6 Reasons You Need to Use Video Marketing - Outro

This post originally alleard on Inc.com

All businesses, from the smallest to the largest, can and should use video to reach customers.

Almost every individual in business probably has the following response in regard to yet another article about video marketing: "We get it! Video is important!" You know that consumers are 64 percent more likely to buy a product after watching a video about it. You know that B2B and B2C marketers worldwide agree that video is the most effective social-media marketing method.

Yes, you know video marketing is powerful. But chances are, your brand isn't using it. In fact just 24 percent of brands use online video to reach customers. Why is your company ignoring this mighty tactic? Let these six video marketing ideas be your inspiration to finally start your company's initiative.

Topics: Startups