This post originally alleard on Inc.com
66% of companies do not have a social media strategy for their sales teams.
Social selling has quickly become an essential component of every salesperson’s toolkit. Gone are the days of salespeople cold calling every potential lead under the sun. Salespeople can now be present at every stage of the buyer’s journey.
In the past, salespeople had it easy for far too long. The behaviors of buyers hadn’t changed much at all. Access to information was limited and buyers had to rely on salespeople to make any decisions.
That was then, and this is now! Today, buyers are more empowered than they ever were. They have learned from their past experiences and now they want to spend as little time as possible dealing with sales professionals.