This post originally alleard on Inc.com
Investors typically do due diligence before funding an entrepreneur, but they miss these key questions.
I was having a conversation with a friend of mine, Matt Heinz, Founder of HeinzMarketing.com, about the investors I have met and raised money from. We got on the topic of what do investors look for, but also, what are they are not looking for. Matt had some great suggestions that I wanted to make sure everyone else had a chance to learn from as I did.
There are clearly countless strategic and tactical questions and directions you can take, and too often a well-meaning but misguided founder will take you down a rabbit hole that doesn’t necessarily lead to sales and revenue growth.
Matt said he has found that the following seven questions not only uncover gaps in a founding team’s strategy, but also focus and align everyone on what’s most likely going to drive repeatable, scalable, and predictable sales growth moving forward.